Our story begins with the love for a good sweat, and the need for gear we couldn’t find. So we set out – leaving no stone unturned – to create products that would make a difference to our workouts. For example, a towel that doesn’t just wipe away sweat faster, but also reduces the threat of germs at gyms. Or a performance cotton T-shirt that dries twice as fast for real comfort. Each concept is executed with a clear purpose – to motivate our community of everyday athletes to be their sweatiest best.
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